At Colors AI, we believe that empowerment is the foundation of success and growth. That means employees empowering their customers, colleagues empowering each other, and, most importantly, teams being empowered by their work. Founded with a vision to revolutionize the way companies work with AI, Colors emerged from the recognition that in today’s extreme digital landscape, the best AI is used to empower people- not the other way around.

The journey of Colors AI started with a simple yet crucial observation: we are becoming the assistants to AI. Workers’ ideas and strategies were hindered by the learning curve of a shiny new tool. Customer experiences were being used as experimentation for chat bots, with no concern for the accuracy or ethics of use. AI was underdeveloped and overused, leaving many teams to be left behind when it came to working with the new technology. This has created a gap where companies may have a lot to offer, but are missing out on revenue opportunities because they aren’t in touch with their customers, employees, or strategies. This inspired Doron, Alon, and Saar to harness the power of Artificial Intelligence to re-empower the workforce by making their tools work for them.

Colors AI is not an AI product. It is a human-first, super-powered AI agent that exists to bring more human greatness to the workplace. That means more collaboration, creativity, and empathy. It means making a tool that actually works for everyone, and supports them however they need it. It means putting companies first through a constant focus on secure, ethical use of AI. Colors AI is ready to give the power back to companies, and help them see more colors.